Gretchen West is a senior advisor focusing on innovation and technology and a member of the firm's Unmanned Aircraft Systems (UAS) Group in Silicon Valley. Gretchen is also a leading policy advocate in our Government Regulatory practice group, with a focus on drone technology, automated driving, and other global initiatives and innovative technologies.
Gretchen has served the unmanned systems and drone industry over a decade and is an industry-leading advocate for commercial drones, innovation, entrepreneurship, and robotics. Prior to joining Hogan Lovells, Gretchen was at San Francisco start-up DroneDeploy serving as the company's Vice President of Business Development and Regulatory Affairs. Previously, for over a decade, Gretchen served as Association for Unmanned Vehicle Systems International's (AUVSI) Executive Vice President, overseeing AUVSI's global business development initiatives, international growth strategy, marketing, government relations, and advocacy efforts for the unmanned systems and robotics industry. Gretchen and her team at AUVSI were at the forefront of advocating for the safe, timely, and responsible integration of unmanned aerial systems into the National Airspace System and crafted the industry's first Code of Conduct and contributed to UAS language incorporated in the FAA Reauthorization Bill in 2012. She also served as the AUVSI member on the International Civil Aviation Organization UAS Study Group, which was tasked with creating a roadmap for the global integration of UAS. Most recently at AUVSI, Gretchen was responsible for creating the association's new market growth plan, which focused on growth of automation and technology in commercial markets worldwide.
Prior to joining AUVSI, Gretchen held various consulting positions at APCO Worldwide and Ernst & Young and worked for a variety of industry associations at Smith, Bucklin and Associates.